The answer to the question of how travel is changing the fashion industry & # 39; it's easy!
When an Asian tourist of high socioeconomic status goes to the US to buy fashion accessories; they bring with them the international market. When they get the attention of the best fashion brands, they meet their needs for those brands. Seeing the effect of increasing tourism, these same brands have started creating unique marketing campaigns that they provide to their international customers. They would give people special offers, personal buyers or even a language translator to help the market grow in their country. So in this article we will discuss this topic in detail!
The tourism industry and social media are changing the fashion industry:
Nowadays, being able to reach your target audience online is more important than anything else!
If the brand doesn't do it, look at the big drop in sales. It could be through social media and digital marketing or e-commerce, but the new revolution of the fashion industry is how famous your internet brand is. Models, makeup artists, producers and stylists are hired more for their influence on social media than for their talents. The more you follow on Instagram or Twitter, the more you sell your brand. It is a new formula that is reshaping the fashion industry.
Brands that still adhere to the traditional style of marketing are losing importance in industry and sales. Three out of four customers tend to buy product brands after seeing or hearing about it online. Social media is transforming the fashion industry because people now want to experience firsthand what they buy through Snapchats or Tweets online. If the consumer does not find the brand they want online, they move on to the next big brand that is online and fulfill their wishes.
Today, a person's social status is determined by more extravagant travels and experiences, not by the Jimmi Choos they carry or the bag they carry. It's all about lavish adventures in foreign countries, not how much you spend on watches or clothes. There was a break in the fashion industry, which led to a change in the way they work now. Designers and brands around the world are trying to modify themselves to fit into new demographic trends. So travel is changing the fashion industry. Chinese tourists made about a record $ 229 billion in purchases of expensive items in 2015. But with a new wave of destination preferences over lavish merchandise, brands have begun to adapt to the same trend. Now they are trying to reach different parts of the world by advertising their campaigns in a way that they gain experience and experience; people want it. These are just some of the ways that high-end travel is reshaping the fashion industry!
New hotel brands were revamping the tourism industry:
Today, with the advent of travelers in every industry, it has become a new trend for large hotel companies to introduce new types in the hotel industry. They are branding existing hotels with new portfolios. It has become a new business strategy that offers you enviable designs, intricate menu details, striking artwork and an emphasis on local cultures. These new hotel brands offer a new way to experience your hotel stay. They all promise uniqueness while remaining consistent with their quality and service. Below is a list of such hotels that tried to combine a combination of reliable quality and exclusive experiences.
AC Hotels bi Marriott:
They are a collection of design-focused hotels and such hotels provide energetic atmospheric lounges to their guests. They were located in France, Spain, Portugal and Italy, and more recently in New Orleans. Mostly it is for travelers who want to stay in Cosmopolitan hotels in cities.
They combined the charms of newly constructed and rebuilt buildings. Their designs are locally influenced and have classic significance. They also checked in in Pearl County, Oregon, Portland, Ithaca Commons in Upstate Nev Iork and downtown Nashville. This is basically for travelers who want to relax, try beer and relaxed activities.
Cordis Hotels and Resorts:
They are a collection of top-class hotels of exceptional architecture and design by Langham Hospitaliti Group. They will recently open this summer at The Langham Place Mongkok, Hong Kong. They also plan to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angles, London and Orlando. It is intended for travelers who are not in business, but also want their luxury!
Hilton Curio Collection:
These are a range of five and four star hotels with unique qualities around the world. Curio hotels include places like SLS Las Vegas; Highland, Dallas; Franklin Hotel, Chapel Hill, North Carolina; Providence Biltmore, Rhode Island; and Diplomat Resort and Spa Hollivood, Florida. The following will be in Portland, Oregon; Sarasota, Florida; Houston and Doha, Qatar. It is designed for business travelers who want the luxury of Hilton along with the new uniqueness of luxury.
These hotels, by the Inter Continental Hotel Group, have health and wellbeing in mind. They provide yoga mats in your room, organic and fresh foods, etc. Their locations are in Rockville, Mariland and Norvalk, Connecticut for now, but will soon open in Midtown East, Midtown West and Brooklin, Nev. These hotels are designed for those IHG tall people who would rather not be in a precious place and expect the usual luxury and comfort.
These are stylish quirky pieces that give shelter to family and professors visiting colleges. They would be found in the city of Tempe, Arizona and The Graduate Athens near the University of Georgia. It is about to open in Oxford, Mississippi; Madison, Visconsin; Lincoln, Nebraska; and Charlottesville, Virginia. It is a definite upgrade of a hotel with poor service!